
Yes, I’m postponing the post on student loans, till I can write it, probably tonight. Because the weekend didn’t spiral INTO control and that post will take a while to write.
But because I’m still myself, I’m going to write about boomers, why a lot of us blame them for…. almost everything, why my generation (roughly 55 to 64) not only are not boomers, but tend to be the most vociferous in “D*mn it, I’m not a boomer.” Why I’m vaguely amused that millennials call everyone older than them “boomer.” And why I find it bizarre that my kids both hate millennials and identify as millennials, though they both are d*mn close to z and closer to z in attitudes. (And the younger one in date of birth, I think.) And why all this is unfair, because a marketing category is not an age group, and yet, perfectly fair in aggregate, because demographics is not destiny, but it sure as heck is economy. And economics shapes your life in a way you probably can’t think about too deeply without becoming enraged.
So, yeah, friends, in-betweeners, X, millenials and Zers, lend me your ears. I come not to bury the boomers and not to praise them, but to explain to everyone, including the sane boomers in the audience why the fractiousness exists, and to give — under the heading of giving perspective on the lives of others that we normally keep quiet about — an idea of how my non-generation (We certainly are not Jones. We don’t jones for anything that the boomers had. We just aren’t them) has gone through. Without blaming the boomers, because an accident of birth is not their fault.
First of all, and taking in account that I’m the one who says the population is not booming out of control, let me dismiss the idea the baby boom wasn’t real. That’s goofy. (To put it mildly.) You can argue the causes, but for about ten years — no, not the twenty five claimed. Marketing generations are not demographic generations — after World War II, families grew. Blame it on prosperity, which allowed one parent to stay home and raise the sprogs. Blame it on tax credits (it has been argued if the comparable applied today, people would have families of five or six too.) Sure, blame it on the move rural to city, which was tied to prosperity too, and the fact that the newly independent nuclear families didn’t have to put up with grandma’s critique of their child bearing or raising. Or blame it on the men having been away and the relief of the long war being over.
Blame it on whatever you want, but even without looking at the numbers, just by looking at family histories, families of five or six weren’t rare. And three was about average, I think. Four not anything to remark on.
But, you’ll say, that’s fairly normal for the past period. Sure. My mom, who was almost a boomer comes from a family of five (should be six, one lost in infancy) and dad from a family of four. And I’m almost sixty, and both dad and I were very late children. So, yeah “But that was normal before.”
Yes, it was, but now throw in prosperity, moves to the cities and… It’s not the babies who were born, you see, it’s the ones who survived. Even mom who was raised, for brevity of explanation, in a slum where going to your playfriend’s funeral, or more likely his infant sibling’s funeral was absolutely normal, had more of her friends survive than was normal for her parent’s generation.
To put it another way. Up until the late 19th century, women routinely bore 10 children and didn’t get to raise a single one to adulthood.
Even in the nineteenth century, women at the upper class level Jane Austen wrote about, routinely made two or three baby shrouds as part of their trousseau. Because that many deaths were expected. By my parent’s time that had improved — no, not medicine, sanitation. Better drains, a weekly bath, and washing your clothes more than twice a year — to the point that you would regularly raise about half of what you bore. (My family, having steel constitutions rarely lost a child. To compensate, we were always relatively low fertility.)
The improvement brought on by rudimentary sanitation and washing up was such that in the nineteenth century Europe burst at the seams with kids, which led to rapid invention, expansion, and yes, the adoption of a lot of half baked ideas. Because that’s the result of a lot of kids suddenly in a society. Baby busts… well, most of the Middle Ages, lead to slow innovation, a tendency to ossify the social structures, laws and regulations increasingly made by old men, for a world they only imagine exists. Stop me when this sounds familiar.
The baby boom happened at the intersection of the discovery of antibiotics and their popularization and also inoculation of school aged kids, both of which meant an unexpected number of children surviving childhood and surviving it in good health. And people having about the number of children their parents had. BUT — and this is very important — those children grew to adulthood and did so without any significant physical impairment.
What it caused was the same effect as if everyone alive had decided to have double or more the number of children. It was a massive demographic elephant moving through the societal snake.
To do so just as the society went mass-media and mass-selling was…. an interesting confluence, and perhaps evidence that whoever is at the switch has a heck of a sense of humor. (Kind that puts itch powder in your pressure suit.)
Because “generations” which had only been of interest to demographic nerds in the past, were suddenly a thing for marketers, who took a look at the elephantine youth-lump coming at them, and sat up and perked their ears.
I grew up, almost twenty years later, reading old magazines and comics and looking in wonder at the advertising displays of toys. Even as a kid, I could track the median age of the “boom” — the ten years of 45-55 — by what was advertised, starting with silly stuff, but ending up pushing fashions and “the hot stuff” for boys and girls of teen years. Admittedly, teenagers were invented for the boomers. In that while there had always been people 13 to 19, there had rarely been any point trying to sell to them. But now it was possible for a lot of them to have part time jobs. Or allowances. And to buy stuff from transistor radios to cheap jewelry to — were Hulla Hoops ever a thing, or was it just a fad created in retrospect?
You could read the more contemporary magazines and comics, (I did, when I had the money to buy one) and there was absolutely nothing comparable. Heck, some of them, when I was 13 or 14 were still clearly aiming their ads and marketing at people ten year older than me. Which meant that even thought hey were VERY unlikely to still be reading Disney comics, even 10% of them doing so was more profitable than 90% of people ten years younger doing so. Because you know? Elephant, moving through snake.
The unfortunate effect of that demographic elephant which really was tapering off by 56 and was approaching baby-bust by my time (partly because the older boomers married late, so that mitigated the effect. Again, prosperity and moving to cities, and breaking the pattern of marrying young to look after parents) coinciding with marketing breakthroughs, and mass media is that the boomers were the first generation for which the media created a definition and an image.
It will probably shock most people younger to find that most boomers never protested the war, never grew their hair, never engaged in bloody stupid communalism, much less communism. These boomers are justifiably enraged by the image of boomers as hippies, of boomers engaging in counter culture, of boomers being work shy till their mid thirties, etc. etc. etc.
Because it has absolutely no bearing on the life of most people who fall under the “boom” years. OTOH some of it trickled through: there was such a culture of pandering to one age group, such a belief that somehow their opinions had a disproportionate weight in the world, that a lot of them have that nostalgia of “in my time” and “my generation.” This is thoroughly unexamined.
And even the most conservative of them had some opinions and attitudes of the mass-media boomer trickle in, unnoticed. Like, the idea that there was such a generation gap between them and their parents, and that they were right in that gap, or that they had the right opinions and ideas compared to their parents and also to those who came after. That would be me and people like me, born late-fifties and early sixties. But mostly early sixties. People after the use of the pill became universal or close to, and cut the boom short.
We came of age in the eighties. (I consider myself blessed to be born with the shoulders that make quarterbacks cry. I never needed shoulder pads.) We came after. There weren’t that many of us, you see? We went to school in half-empty classrooms, often taught by boomer teachers. (Not all of them useless. My first English teacher, whose name I can’t remember, was of that generation and was excellent.) Our arrival in adulthood was unnoticed by mass media, who were then enthralled with series like “thirty something” in which the boomers discovered parenthood.
It was in fact universal, and not just media boomers that got married and had kids very late. There are a ton of reasons for that, including the first bloom of “must go to college” but also a culture that didn’t consider it quite decent for the woman NOT to have a career. Because if a woman wanted a career, she had to sacrifice early marriage and her most fertile years.
How do I know boomers actually married late, and it wasn’t just an image? Well, at 22 I went through infertility workups, and all of them were designed for affluent women ten years older than I (i.e. problems I could not/was not likely to have at my age.) And when we finally had older son, 6 years later, every year of his schooling we were the youngest parents, by about ten years.
Because demographics and when a generation comes of age matters, and the pill was widely available in 1960.
We came after. Which might be the best description of those born in the early 1960s. We came after. We were not the main show.
Yes, it’s completely insane to hold the boomers responsible for the feeling of resentment we’ve been carrying since our toddler years. (Admit it, guys.) It’s normal, and human to resent them, but it’s still not their fault. They didn’t pick when to be born.
Nor is it their fault that they were as propagandized as everyone else with the image of the “media boomer” and adopted some of that. Nor is it their fault they’re defensive. Wouldn’t you be?
It is also not their fault that the idiots in government and policy, apparently missing the effects of the pill on population, decided that from now on every generation would be a boom, and that everyone needed to cater to the youth’s ideas and opinions because they were “the future.” Nor, btw, that the USSR was propagandizing them heavily, so that a lot of the sixties culture and strange ideas that big government was the way to be free came directly from the Kremlin agit prop.
And let’s admit right now, NOT every boomer bought it. Just the ones that mass media chose to highlight and engrave in the popular consciousness and who, therefore, had a disproportionate influence on the policy and politics of the next… Uh… 40 years or more.
Part of the reason the boomers entered the job market late-ish (in general) is that the previous generation stayed vigorous and healthy longer. Not much. Maybe ten years. But it also means when the boomers came in, combined with “the youth is the future” it made for a relatively fast rise up the ladder. Particularly when combined with the diffusion of computing through business and industry and the fact that boomers were at the right age to learn new technologies.
Again, it wasn’t the same as portrayed in the media. Most 35 year olds weren’t CEOs. But demographics is economics in many ways. So, you know?
There was a boom in many businesses, because there were boomers coming of age, and a huge demographic lump coming through. So … there were jobs and money.
My generation came of age after the Carter contraction, which was worse abroad, because, well, everything is.
We went through high school and college being jeered at by older siblings and teachers and professors, because we weren’t “socially conscious”. We weren’t demonstrating. We weren’t cutting class. By and large we tried to comply with everything demanded of us, including the mouth noises about social consciousness. But mostly?
Going through school, most of my classmates didn’t do drugs (oh, there were a few dopeheads, but not as many as 10 years after us, when it was cool again.) But almost everyone had a brother, a sister, a cousin, who had been lost to drugs, to free love, to rudderless living and lack of taking up anything. Almost all of us had, in the family tree a tie-dyed hole, be it an actual death, or just someone who became a puzzling ne’er do well, of the kind the family had never seen.
And most of us learned by the negative example. To quote PJ O’Rourke, we ignored the sit ins, cut our hair, put on the the business suit and the tie, and went to work. We were the generation of Dress-for-Success. We were the generation of “preppy” being a good thing (except in movies.) We were the kids who came of age to a great dearth of jobs, and sometimes invented them JUST to get our foot in.
Through no fault of the boomers, their late coming of age and our early coming of age created a large number of educated adults with nowhere to go.
I will hold against them — but not too hard. They were propagandized within an inch of their boomy lives — that they were “generation clannish” and we were definitely not their generation.
I have related here that in my thirties, when I was trying desperately to break into writing, I read an interview with a major magazine editor, saying that no one under forty had the ability to write fiction worth a damn. Not enough life experience, you see.
And yes, ten years later they reversed themselves, and were looking for “young writers” to appeal to the “the youth” (who by then largely wasn’t writing, due to a lot of editorial stupidity and marketing idiocy, not to count the Thor power tools governmental malfeasance.) You see, by then some of their kids were in their twenties, and they wanted to help their kids. Human. But annoying as all get out, when you’re part of a demographic elephant.
It was pretty much like that. We came after. We came into jobs or professions where we were treated as kids and juvenile (though we weren’t) because we were 10 years younger than most people there. We were “the kid” and we hadn’t had the same experiences.
And thanks to even more breakthroughs in longevity and long-health, most of us were there till about give years ago when the boomers actually started retiring.
None of this is their fault. But it makes those of us ten years younger grit our teeth when we’re called boomers, and aggregated to the elephant who stomped on us growing up.
It’s not the boomers’ fault, but the marketeers. But it still pisses us off.
To explain how squeezed our generation was: my older son’s class we were BY FAR the youngest parents. The “kids” who amused the other parents. However, FOUR years later, with younger son? We were the OLD parents, ten years older than most parents with kids in his classes. (Part of this was because through no fault of our own, we had kids late, and so straddled a weird jointure. But still.)
And of course, every step of our careers, we’ve faced the beginning of a bust. A bust that was perfectly predictable by demographics, but no one predicted, because marketers aren’t demographers, and just think “this way forever.”
And demographic busts, echo in economic busts.
That means most of us are poorer, have moved more, have been hit with more insane regulation, and less resources than people ten years older than us. Our careers were distorted. We spent a ridiculous amount of time being the kids, the apprentices, the ones doing the donkey work and being ignored. And over the last ten years, suddenly, we find ourselves catapulted into the “the old man or woman” role. The ones who have institutional knowledge. The ones who know where the bodies are buried. The ones who know how things work, because we say them from the downside for so long.
We made do. By and large we’re okay, even if we have about half the wealth boomers had at our age. Not their fault, guys. Again, demographics is economics.
Dan and I were amused at figuring out recently we’re finally in our peak earning years. Which should have been 10 years ago or so. And he’s eligible for retirement in 2 years. Not that we intend to retire, not really. Which will make the current generation’s life more difficult and we know it. Fortunately there aren’t as many of us as there were boomers. Unfortunately there aren’t many of the young ones, either, much less young Atlas’s yearning to lift the world on their shoulders. And the fact demographers lie isn’t helping anyone, either.
It’s all a comedy of demographics, arranged by scientific breakthroughs at the worst or best possible time. We’re just along for the ride.
My age group, of 55 to 64 or so growls when called boomers, because that was not oure experience. That’s not who we are. We came after.
But it behooves us to realize the injuries we suffered weren’t the boomers fault. If you want to blame someone, blame mass marketeers and mass communications, and government.
And the unfortunate conjunction of the demographic elephant moving through the civilizational snake.
Now, the combination of birth control and life extension is likely to propagate this down the line. In fact, we’re seeing it with millennials not marrying and having kids, because frankly most of them can’t afford it. Student loans, sure, but also a contracting economy (whatever the demographers and the stock market says. I heard foreigners stopped buying houses in the US, so get ready for a drop in real estate value.) I think the idiots in charge opened the border to try to fix the demographic issues, not realizing that culture matters and humans aren’t widgets. And therefore further damaging the ability of younger generations to survive, let alone establish themselves.
Part of it is that there is still enough mass media, the expectations for everyone are those of media-boomers. CEO by 30. But that’s not how the world ever worked or is ever likely to work.
And birth control and life extension, even if mostly through antibiotics — not being sick all the time results in longer healthier life — and better nutrition are disruptive technologies. Even before the internet and all the other stuff are done with us.
So, hold on to the side of the boat. Exceptionally rough times ahead. And let of of resentments based on marketing generations.
Those of us who are sane and see the problems need to get our shoulders to the wheel and start helping mitigate the effects of all this disruption.
The kids — the few of them there are — are by and large all right but dealing with a world that is actively hostile to them. Let’s not add to their resentments.
They’re young, they’re not stupid. Telling them to do what you did won’t work, because between demographics, baby bust and tech, nothing is the same. And no one is catering to them, even if the culture still pretends to be youth culture. Mostly it’s catering to imaginary 50 year olds living like college students. Which makes the economy worse because there really aren’t many of them.
Let’s give the kids a hand up.
They’re young. Their target acquisition sucks, and the more everyone older than 30 yells at them, the more they’ll gun for all of us. And I hope it’s metaphorical. They have excellent sight. Let’s not encourage them to hunt us with rifles.
Because, yeah, they are the future. And right now the future is broke, lost and getting very tired of being treated like teens when they’re about 30.
Go and snatch brands from the fire. Don’t pile them on.









































































































































